Škoda Auto achieved solid sales and financial results in the first six months of 2024, proving its resilience and flexibility amid a challenging market environment. The Czech automaker delivered 448,600 vehicles from January to June, 3.8% higher than in the same period last year. The Octavia was once again the brand’s bestseller, with deliveries up by 24.1%, while the all-electric Enyaq remains one of the best-selling BEVs overall in key markets like Germany.
In the first six months of 2024, Škoda Auto demonstrated considerable financial strength. Operating profit rose to €1.149 billion (+26.1%) while the return on sales increased to 8.4% (H1/2023: 6.6%). Key to this success is the most comprehensive product lineup in the brand’s history, combining the best of both worlds. This supported a 3.8% year-on-year increase in deliveries to 448,600 vehicles globally.
The first half of the year saw the launches of the latest generations of the Superb and Kodiaq, as well as upgraded versions of the Scala, Octavia and Kamiq. One major driver is the Octavia, the brand’s best-selling model, with deliveries to customers increasing by 24.1% year-on-year.
Despite a volatile market, the Enyaq remains one of Europe’s most desirable BEVs. This all-electric SUV has seen particular success in Germany, where deliveries reached 9,600 units, marking a 22.4% increase.
Škoda’s strategy centres on meeting customer wishes. With its broadest and youngest-ever model portfolio, the brand offers modern ICEs, mild-hybrid powertrains, a new-generation plug-in hybrid powertrain that has increased the Superb’s and Kodiaq’s purely electric range to over 100 km, as well as all-electric options.
“Škoda Auto enters the second half of the year with great momentum from the first six months. I’m grateful to see how well customers are responding to the most varied and most updated product lineup in our history, as we prepare to further expand our all-electric range this October by unveiling the Škoda Elroq compact SUV. Škodians have been working diligently to make our company even more competitive, which we see reflected in a return on sales of 8.4%, in line with our targets. Even as we remain watchful for new challenges in this dynamic market, our H1 results allow us to be cautiously optimistic and we are moving ahead with well-founded confidence,” says Klaus Zellmer, Škoda Auto CEO.
Historic milestone: Škoda Auto is the fourth best-selling brand in Europe
As part of its Next Level Strategy 2030, Škoda Auto set an ambitious target to rank among the top five best-selling brands in Europe. Surpassing this goal, Škoda achieved its best-ever European market position in the first half of 20242 and is currently the fourth best-selling brand by registrations in Europe.
This success can be attributed to a consistent focus on the specific needs of customers in each region. The best-performing markets were Germany (91,100 vehicles; +13,800), Poland (31,500; +4,300), France (21,500; +3,800) and the United Kingdom (37,600; +3,400). Significant growth was achieved in Southern European countries such as Croatia (5,500; +2,100), Spain (17,500; +1,900) and Italy (19,300; +1,800). Turkey (18,800; +1,300) also recorded a notable increase.
Record-breaking results in Germany
Deliveries of Škoda vehicles to customers in Germany rose by 17.8% in the first half of 2024, solidifying Germany as the brand’s largest global market. For the first time, Škoda climbed to fourth place in Germany, achieving a market share of 6.2%, a solid result in this highly competitive market. In particular, the statistics were positively influenced by deliveries in June when Škoda ranked second in registrations, setting another all-time-high. Other significant markets in terms of deliveries in the first six months include the Czech Republic (41,300 vehicles), the United Kingdom (37,600), Poland (31,500) and France (21,500).
Škoda Auto is going to expand its EV portfolio. This autumn, the brand will be launching the new Elroq, a compact SUV targeting Europe’s largest market sub-segment by volume. Boasting a distinctive design, this new SUV is the first Škoda model to incorporate the Modern Solid design language – developing the exterior design of Škoda’s EV portfolio even further. With its compact size and range of more than 560 km (WLTP), the vehicle is the perfect companion for Everyday Explorers in the city and beyond.
This spring, Škoda presented a concept car that paves the way for another model of the six electric vehicles the brand plans to launch in the coming years: the Škoda Epiq, an urban crossover priced at around €25,000. The new Enyaq, the successor of Škoda’s first electric SUV, is scheduled to arrive next year. Additionally, Škoda will be introducing a small electric vehicle developed within the Brand Group Core in 2027.
