Czechia is emerging as a culinary destination with significant potential. According to a recent analysis, Czech gastronomy has the capability to attract both domestic and international discerning guests. Particularly outside Prague, seasonal and regional ingredients offer exciting opportunities for development.
The results of a comprehensive study on Czech gastronomy, focusing on regions beyond the capital, were recently presented at a meeting of the Ministry of Local Development, CzechTourism, and representatives from the gastronomy sector. The study highlights that while gastronomy in Czechia is not yet evenly distributed, there are substantial growth opportunities, especially in regions such as South Moravia, South Bohemia, and Karlovy Vary.
Silvia Doušová, Director of the Tourism Department at the Ministry of Local Development, emphasised: “Travelling for authentic culinary experiences and wine is a global trend. Czechia has a great, yet untapped potential in this area. Good cuisine is crucial for choosing a destination and contributes to its perceived attractiveness.”
František Reismüller, Director of CzechTourism, added: “Although we currently do not have the number of restaurants that can immediately compete with international leaders, we are on the right track. Through investments in infrastructure, skilled professionals, and local talent, Czech gastronomy has the potential for long-term international success.”
A special focus is placed on supporting and promoting local products, such as Czech and Moravian wines and beers. The analysis indicates that increased use of these high-quality products could further enhance the attractiveness of Czech gastronomy. The country’s beer culture, including Pilsner Urquell, is also attracting more international visitors and offers untapped potential.
The analysis, which was estimated at approximately €175,000, is part of a global and long-term process to establish Czechia as a culinary destination. The marketing campaign, expected to begin in 2025, is planned to be associated with the Michelin Selection Guide and aims to increase the visibility of Czech gastronomy.
International examples show that high-quality gastronomy plays a key role in building successful tourist destinations. Czechia has the opportunity to blend its rich culinary tradition with modern trends and establish itself as a leading culinary destination.
