Škoda Auto achieved a strong sales performance in 2024, delivering 926,600 vehicles to customers worldwide – a year-on-year increase of 6.9% despite a very dynamic market environment. Germany remained the company’s largest market, with 187,100 vehicles delivered, representing an increase of 29,200 cars compared to 2023.
Škoda’s results in 2024 were largely driven by increased deliveries across Europe, where the brand confirmed its position as the fourth best-selling carmaker. Germany led the way with 187,100 vehicles delivered (+18.5%), representing the highest absolute growth (+29,200 vehicles), followed by strong performances in Türkiye (42,200; +25.7%), the United Kingdom (78,700; +11.9%), Poland (61,400; +13.9%), and Spain (36,300; +20.6%). Germany, the Czech Republic (84,500), and the United Kingdom remain the brand’s largest markets.
“It’s exciting to see the positive customer response that drove our delivery growth in 2024 despite a volatile market environment. With new or refreshed models across our portfolio, I’m grateful to the Škodians who design, build and sell our cars as well as the everyday explorers and their families who make them part of their lives. Our core European markets are strong thanks to outstanding design, advanced safety and other features, and always offering a little bit more in each model. Underlying these advantages is our strategy of offering customers their choice of powertrains in this era of transition: petrol and diesel combustion engines, mild and plug-in hybrids, and fully electric models. Our 2024 delivery success is the best preparation we could have for another challenging year in 2025 and the next growth phase of our internationalisation strategy in India, ASEAN and the Middle East. As we prepare to mark our 130th anniversary this year, Škoda Auto is on the right track,” says Klaus Zellmer, CEO of Škoda Auto
The Octavia topped Škoda’s sales charts as the best-selling model with 215,700 units delivered (+12.4%), followed by the Kamiq SUV (126,000; +8.2%) and the Fabia, which achieved the highest percentage growth at 24.1% (117,100 units). Demand for the all-electric Enyaq also remained strong, with 79,500 units delivered, despite increasing competition and a broader industry slowdown in demand for fully electric vehicles. The model secured leading sales positions in several key European markets and ranked as the second best-selling EV in Germany, with over 25,000 units sold.
New models and strengthening global market presence in 2025
2025 will see the full-scale launch of Škoda’s new models. Alongside the new Enyaq, which premiered in early January 2025, the production of the strategically important all-electric compact SUV Elroq will start soon. The newest addition to Škoda’s electric portfolio offers an excellent price-value proposition, with a starting price of around €33,000 in selected European markets. A key milestone in Škoda’s expansion in India is the launch of the new Kylaq compact SUV, developed and manufactured locally for the Indian market. The Kylaq is Škoda’s first model in the highly popular sub-4-metre segment, which accounts for nearly 50% of car sales in India.
In addition, Škoda is preparing to begin vehicle assembly at its newly built plant in Vietnam. Initial production will focus on the Kushaq, followed by the Slavia, taking full advantage of synergies with the Indian manufacturing network. Sales are also gaining momentum in other markets, such as Kazakhstan, where Škoda sold more than 1,400 vehicles last year following its re-entry into the market.
