Selling waffles shaped like penises and vulvas may sound like something out of a comedy, but for Matěj Dvořák, it’s his reality. At the end of 2022, Dvořák launched his business, “Mr. Dick” (formerly known as Dickatteria) which recently moved to a larger location at Karmelitská 24, in the Malá Strana district of Prague.
While some may find the idea bold or provocative, Dvořák views it as a creative and clever concept. Despite having no prior experience as an entrepreneur—he had previously worked at Škoda Auto, a job he didn’t find fulfilling—he took the leap. “I wanted a fresh challenge, so I quit my job and decided to go into business for myself.”
His success speaks for itself. While the concept is eye-catching, Dvořák emphasizes that quality is paramount. The waffles are made entirely from scratch, without using pre-made mixes, and customers are treated to a wide variety of toppings. Options include milk, dark, white, raspberry and caramel chocolate. Toppings range from crushed Lotus biscuits and coconut to colorful sprinkles, Marshmallows and more.
The new venue offers additional space, including more seating, selfie spots, and a larger kitchen to keep up with the growing demand for these playful “sexy waffles.” Upon entering the shop, customers are greeted with a cheeky question: “Would you like a Dick or Pussy?” Yet despite the amusing design, it’s the flavor that shines through. The quality of the waffles is top-notch, and the shop is quickly gaining a loyal following. On Instagram, “Mr. Dick” has already amassed over 14,000 followers—all without any paid advertising.
For Dvořák, the business is about more than just a fun idea. “We shouldn’t be ashamed of our bodies. Unfortunately, there’s still a lot of sexism in the Czech Republic, and we want to challenge that.”
With its unique concept and high product standards, “Mr. Dick” is firmly establishing itself as a fun and memorable part of Prague’s food scene.
